The Duck

Widesign explores, researches, and invents new forms and concepts that use technological innovation with the purpose of improving the habitat around people. To be innovative, it’s necessary to move away from the obvious and find a new point of view and perspective. We changed our approach then, choosing an iconic toy, very far from technology, but able to make everyone smile. Its heart is transformed into a control center of all digital notifications, allowing it to light up in the desired colour, but also in a tool to share one’s feelings. For now.